Head of/Director Customer Marketing für Berlin gesucht
Arbeits- und Stellenangebot im Regiobizz Arbeitsmarkt
Job Kategorie: IT/IT-Dienstleistung Informationstechnologie (IT)
Stellenangebot Basisdaten
- Arbeitsort:
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DE 10407 Berlin
- Umkreis:
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keine Angabe.
- Art der Arbeitsstelle:
-
- Letze Aktualisierung:
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13.11.20242024-11-13
Stellenausschreibung: Head of/Director Customer Marketing
- Arbeitgeber bzw.
Arbeitsvermittler
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Talon.One GmbH in Hamburg
- Branche
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IT/IT-Dienstleistung
- Kategorie
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Informationstechnologie (IT)
- Stellenbeschreibung
- ABOUT THE ROLE: The Head of Customer Marketing at Talon.One will
spearhead a new sub-function focused on retaining and growing our
customer base. This role is responsible for leading the marketing
strategy across product adoption, upsell opportunities, customer
communication, and advocacy programs. The Head of Customer Marketing
will also collaborate closely with the events team to ensure our
flagship customer event, INCENTIVIZE, meets our advocacy goals and
scales to new markets. This position is critical in driving customer
engagement and loyalty, contributing to the overall success and growth
of our business. ONCE YOU ARE HERE YOU WILL: Strategy Development:
Develop and execute strategies to increase customer retention and
engagement. Collaborate closely with the Customer Success team to
ensure alignment with post-sale revenue goals Integrated Marketing
Campaigns: Work with the wider marketing team to create integrated
campaigns that highlight Talon.One’s customer success stories.
Ensure these stories are featured in events, social media, brand
campaigns, analyst relations, and press releases Case Studies and
Success Stories: Establish a robust program to showcase customer
experiences through case studies and success stories Product Marketing
Collaboration: Partner with Product Marketing to create resources that
help customers maximize the value of Talon.One and increase product
adoption Customer Insights: Act as a liaison between customers and the
product team, relaying customer insights and suggestions Customer
Events & Advocacy: Build and manage a world-class customer event and
advocacy programs in partnership with the wider marketing team,
including: Hire and manage global event marketing manager Develop an
online and offline customer community Evolve and manage the Customer
Advisory Board (CAB) Oversee the customer event strategy, including
our flagship event, INCENTIVIZE, to ensure global growth and customer
satisfaction Coordinate customer speakers for events Create and manage
customer loyalty programs, reference programs, and foster a sense of
community among customers Metrics Tracking: Track and report on key
customer marketing metrics, such as customer satisfaction, Net
Promoter Score (NPS), upsell/renewal targets, and customer lifetime
value (CLV) WHAT WE NEED YOU TO BRING TO THE TABLE: Experience with
Advocacy Programs: Proven success scaling advocacy programs with CxOs
Analytical and Storytelling Skills: Ability to be both analytical and
a powerful storyteller and communicator Energy and Flexibility: Drive
to create real and measurable business results Integrated Marketing
and Demand Generation: Experience in executing ROI-driven marketing
and post-sale demand generation programs Go-to-Market Ready:
Demonstrated ability to work with Customer Success and Marketing teams
to bring new products to market, drive expansion, and learn from
customers Strong Collaboration: Track record of working effectively
with Product, Marketing, Success, and Sales teams Excellent
Communication: Ability to concisely articulate a vision that resonates
with internal stakeholders like sales and success and inspires
customers Comfort with Ambiguity: Comfortable starting from the early
days of the customer marketing and advocacy and a desire to establish
new processes to scale team WHAT'S IN IT FOR YOU: Learning budget and
LinkedIn Learning 30 vacation days Remote-work abroad up to 90 days
In-house German language courses Discounted Urban Sports Club
membership and BVG ticket Work-Dog-Balance, your best friend is more
than welcome! Mental health support with Nilo.health WHY YOU SHOULD
WORK FOR US: The right attitude : modern methods and a diverse,
creative workspace with an open and international culture Everyone for
the product: Together we create a flexible, highly scalable product
with state-of-the-art technologies. We can only succeed if everyone
works as a team Healthy Growth : Growing our company means growing
everyone in the team. We love to share knowledge and learn A great
environment: Flexible and family-friendly environment, bright and
easily accessible offices, modern software and hardware High
flexibility degree: Prefer to work early or late at night? Do you have
to pick up your children from kindergarten? Do you prefer working
abroad? We believe in results and motivated employees Do you want this
job? We’d love to hear from you! Apply directly via the form below.
Talon.One is an Equal Employment Opportunity employer that proudly
pursues and hires a diverse workforce. We do not make employment
decisions on the basis of race, color, religious belief, ethnic
origin, nationality, sex, gender identity, sexual orientation,
disability, age, military or veteran status, or any other basis
protected by applicable local, state, or federal laws or prohibited by
company policy. As an employer we strive for a healthy and safe
workplace and strictly prohibit harassment of any kind. Find out more
about our .
- Qualifikation
- Arbeitskräfte
- Verdienst:
- n.a.
- Bewerbung an
- Talon.One GmbH
Am Strandkai 1
De 20457 Hamburg
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